Societal Trends

BBC Sound Index - buzz-based music chart

Bbc_sound_index

The BBC have created an innovative music chart called the Sound Index based on aggregating usage and purchasing data from popular internet music sites:

"The BBC Sound Index analyses what people are writing about, listening to, watching, downloading and logging on to. It then counts and analyses this data to make an instant list of the most popular 1000 artists and tracks on the web.iTunes, MySpace, Bebo, Google Groups, Last.FM and YouTube

The more blog mentions, comments, plays, downloads and profile views an artist or track has, the higher up the Sound Index they are. So, the Sound Index is a music buzz index controlled entirely by the public."

The chart is updated every six hours and broadcast on the BBC every Sunday. Yet more good stuff from Ashley Highfield and team:

"Under Ashley's leadership, the number of UK adults visiting bbc.co.uk has more than trebled from 4.6 million to 14 million every month and page impressions have increased tenfold to just over 3 billion a month."

Predicting the future of the internet

Edelman's Steve Rubel shares his predictions for the future of the internet in a presentation he gave last week to Next 08 in Hamburg:

Thanks to Osgur Alaz

The end of futurists (and ugliness)

I love this (only partially) tongue in cheek visualisation of the extinction timeline of a number of things we take for granted.

Whether it is innocence (2001), retirement (2017) or ugliness (c.2060) Richard Watson can see it coming to an end some day. In fact he even predicts the end of futurists in c.2050 (at about the same time he thinks that we might finally wave good bye to Cher).

Extinctiontimelinejpg15001061pixel

Full size version here

Found on Furl.com

Invasion of the Scuppies

Scuppie_handbook

The Times tells of the arrival of the scuppie, a tribe who want to live well (a.k.a. buy lots of stuff) while doing good:

"First there were hippies. Then there were yuppies. And now, swarming around us in their ethical yet impossibly stylish shoes, we have scuppies, a hybrid of the two. Standing for Socially Conscious Upwardly Mobile Persons, scuppies are the most influential consumer group of our time. Just like hippies, they care about society and the environment - but, just like yuppies, they care about their quality of life and bank balance, too."

Meanwhile, in the same paper, it is reported that tests by Auto Express have (once again) exposed the environmental claims made by manufacturers of hybrid cars as bunk. Will this damage the status of the Prius and the Lexus RX400h as scuppie statements?

Fallon's Social Media Trends Presentation

Another slideshare treat. This is a trends presentation given by Aki Spicer to his colleagues at Fallon in Minneapolis over lunch the other day (which they incidentally broadcast live by video across the internet using Yahoo! Live).

His focus is on 10 trends in social media and how to take advantage of them. Here's the takeaway for those in a hurry:

Fallons_social_10


Here's the presentation. Click through to slideshare if you want to download a .pdf version or head over here to dropio.

Decapitated ads

Moet_2

Clearly adding moustaches to ads isn't subversive enough for some people. The East London Decapitator has taken to protesting against urban spam by ripping the heads off ad people and leaving nothing but bleeding stumps where their heads once were. ELD on Flickr. ELD on YouTube.

The rise of the Commuter Marriage

Ichat_marriage

PSFK pointed to an interesting article on the rise of the 'commuter marriage' in Forbes which states that in the most recent U.S. Census there were 3.8 million Americans in commuter marriages, a 30% increase over the previous six years.

Demographers define commuter marriages as couples who spend at least three nights apart each week for a minimum of three months.

Commuter marriages are interesting because they represent the extreme form of the modern work life balance dilemma that many families face as a function of the trends towards more women in the workplace and more dual-income familes. Whilst families in this situation are not representative of the experience of the majority, they are nonetheless illustrative of the problems that modern families face in getting time to really connect with each other.

The perception that technology can reduce the emotional separation of distance may be another  driver of the trend towards commuter marriages. However, as one of the inventors interviewed for the Forbes piece admits: "Technology is already bringing people closer together but we haven't figured out how to design these experiences so that they're something meaningful, with an intimate effect. That's where the next era of innovation will be."

And as Gregory Guldner, director of the Center for the Study of Long Distance Relationships, says "While innovations like e-mail, video chatting, instant messaging, Twitter and Second Life have increased the volume of Internet chatter, they haven’t necessarily made long-distance relationships any more successful. Communication’s quality has always meant more than its frequency. Information technology has definitely led people to believe that long-distance relationships will work more than in the past. Whether that’s true is the big question we’re dealing with right now.”

A 2006 article in CNN Money called "Two Cities, Two Careers, Too Much?" also discusses the issues faced by families suffering from similar stresses. They quote a therapist who recommends that families who spend a lot of time apart have "a formal sit-down no less than once a month to discuss short- and long-term goals" because given their situation "it won't happen spontaneously."

This subject has been under discussion by sociologists since the late 1970's. For a full list of academic references go here.

From Unreason to Idiocracy

I found this brief review of Susan Jacoby's 'The Age of American Unreason' in The Observer yesterday (they regularly syndicate old NYT articles).

The book highlights the rise and convergence of two trends in American culture: anti-intellectualism (the attitude that “too much learning can be a dangerous thing”) and anti-rationalism (“the idea that there is no such things as evidence or fact, just opinion”). She argues that "not only are citizens ignorant about essential scientific, civic and cultural knowledge but they also don’t think it matters."

This is, of course, a common refrain in our culture - you'll find that the dumb are always getting dumber if you listen to the elites that dominate them. Still, no one wants an Idiocracy:

Michael Pollan's "radical common sense" on food

MichaelpollanMichael Pollan, the man who so eloquently outlined the problems of nutritionism in his last book The Omnivore's Dilemma, is currently in London promoting his new bestseller In Defence of Food.

He appeared on the Radio 4 Food Programme yesterday. For those who fancy a listen, the programme is available on the wonderful iPlayer for those in the UK.

On the programme, Radio 4's Sheila Dillon summarised the primary contention of Pollan's new book as follows:

"We used to know how to eat well but now that knowledge, passed down through the generations, has been lost in a welter of confusion and complexity created by nutritional scientists, the food industry and journalists. Pollan rejects the quasi-religious idea of a diet based on nutrients: fats, vitamins, salts, sugars which puts the emphasis on the constituents of foods rather than the foods themselves."

Pollan's critique of the dominant food ideology of nutritionism rests understanding the four main principles of nutritionism itself:

  1. Nutritionists uphold that the nutrient is the most important unit in understanding food - that food is essentially the sum of its nutrient parts - nutrients are those chemicals that we have determined to be active and important to our health
  2. Since those nutrients are invisible, only experts (scientists) can see and experience nutrients using microscopes and for that reason nutrients require an 'expert class' to tell you what to eat - you can't navigate nutrients on your own you need scientists to tell you what to eat and government guidelines -- "you need a priesthood in effect to help you through this unseen mystery of the nutrients".
  3. Like many ideologies nutrititionism divides the world into good and evil, in the case of nutrients there is always one satanic nutrient we are trying to drive from the food system -- once it was saturated fat, now it is transfats, and who knows what will be next. On the other side - to have good to go with your evil - there is the myth of the blessed nutrient, which as long as you get enough of it will help you to live forever. That's currently Omega 3 fatty acid but for a long time it was fibre. These roles of good and evil are consistently there but we constantly change which chemicals are good and bad for us.
  4. Nutritionists believe that the value of eating is health - in their eyes food is either medicine or poison. However, it is important to acknowledge that we have eaten for many other reasons historically -- for a sense of community, to express our identity and also for pleasure -- and therefore that food is culturally experienced.

Pollan, who reminds us that he is a journalist rather than a scientist, notes that it is this cultural experience that has changed the most as the result of nutritionism:

"People made good decisions about diet and took care of their health long before the government or nutrition science. Back then we had cultural wisdom -- people passing knowledge on from generation to generation."

To quote a passage from his book that takes this point further:

"For most of human history, we have navigated the question of what to eat without expert advice. To guide us we had, instead, culture, which - at least when it comes to food - is really just a fancy word for your mother. What to eat, how much of it to eat, what order in which to eat it, with what and when and with whom was a set of questions long settled and passed down from parents to children without a lot of controversy or fuss.

But over the past several decades, mum lost much of her authority over the dinner menu, ceding it to scientists and food marketers and, to a lesser extent, the government, with its ever-shifting dietary guidelines and food-labelling rules. Think about it: most of us no longer eat what our mothers ate as children or, for that matter, what our mothers fed us as children."

In the Radio 4 interview, Sheila Dillon then did what only the BBC can and pulled out a fantastic archive interview with Danish sociologist Soren Askagaard from a conference on functional foods from 11 years ago who said:

"We have been using a scientific approach to diet and nutrition and food for a long time but in spite of its obvious relevance, this approach totally neglects culture and much of what has happened to our food and our food intake is due to cultural factors. We must seek cultural solutions to cultural problems. Our everyday food intake is not a scientific problem, it's a cultural problem."

Pollan praised the UK Schools Secretary Ed Ball's recent initiative to encourage kids to cook in schools as one way of providing a cultural answer and "reacquainting people with the raw ingredients of food".

Michael Pollen is, of course, famed for his somewhat prosaic "radical common sense" approach to simply going back to eating real food, noting that the problem these days is distinguishing real food from all the "edible-food-like-substances" that have crept into the supermarket whilst also ensuring that we respect the cultural norms that surround food as much as the food itself. He also suggests that we:

  • don't eat too much
  • stick mostly to plants
  • don’t eat anything your great-great-grandmother wouldn’t recognize as food
  • eat things from the outside of the supermarket not the middle
  • don't eat anything that flouts its health claims
  • don't buy anything that has more than 5 ingredients
  • don't eat anywhere except at a table (and no, a desk is not a table)
  • eat slowly, don't wolf your food -- your body takes 20 minutes to tell your brain that you are full

Some further reading:

  1. I discussed his last book and quoted one of his articles here.
  2. All of Michael's articles for the New York Times and others are available from his site here.
  3. Pollan references this article [PDF] called "Sorry Marge" by the Australian food sociologist Dr. Gyorgy Scrinis which contains the first use of the term nutritionism and outlines the classic case of the decision made by nutritionists which led to us to eating less butter and more margarine in the name of health.
  4. Here are some links to the reviews of Pollan's new book by The Sunday Times, The Sunday Telegraph, The Guardian and The Daily Mail
  5. The Guardian has gone on to serialise two extracts from the book here and here

The World of the Decotora

Check out Masara Tatsuki's photographs of the almost 10 years he spent amongst the Decotora, Japanese truckers who elaborately ornament their trucks with lights.

In the accompanying interview Tatsuki says "People are surprised that I spent ten years on this project, but it simply takes time to really understand something. And I wanted to really understand the things I wanted to express. That is why it took so long."  How wonderfully indulgent. Makes you wonder what project you would be willing to invest 10 years in doesn't it?

Decotora06
Via Jalopnik

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