It's been very interesting to see the car blogs and the big name weekly and monthly international car mags fighting it out this last couple of weeks to get scoops on the latest cars.
The relationship between car manufacturers, their PR companies, some of the major U.S. consumer automotive magazines and many of the high profile specialist bloggers has been very tense lately as a succession of car mags broke the embargoes they were given for sharing images of new cars. It seems (from the bloggers perspective - no one else is joining the conversation of course) that the magazines are bending the rules, possibly with the tacit agreement of the manufacturers, in their battle to remain relevant in the face of competition from blogs like Jalopnik, Carscoop and Autoblog.
It all started when Car and Driver broke the embargoes journalists were given by Ford for the Jaguar C-XF (pictured above) and Lincoln MXR concepts by printing them in their February 2007 issue. The pictures hit the street on December 22nd ahead of a Jan 1st embargo.
In protest most of the automotive blogs decided to break the embargo too. However, revealing double-standards, Ford pursued the websites that broke the embargo and insisted that they take down the images whilst Car and Driver remained on sale.
Subsequently it has been reported that another U.S. print publication, Road & Track, has broken an embargo, this time by publishing images of the new 2008 Dodge Viper SR-10 ahead of the Detroit Motor Show. Again the blogs broke rank and published the images (pictured below).
In turn, some of the blogs have called for car manufacturers to abandon the ancient protectionist embargo system and instead just send out material when they want it to be released. This would of course severely disadvantage the print publications who need more time than the blogs to publish.
The old publishing business model is really starting to show some cracks, eh.
(And yes, this post was just a pathetic excuse to show some pictures of cars.)