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by unitedgoals

Predicting the future of the internet

Edelman's Steve Rubel shares his predictions for the future of the internet in a presentation he gave last week to Next 08 in Hamburg:

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Thanks to Osgur Alaz

Understanding what it means to be British

This lovely evocation of a wet British summer by Buxton water nearly brought a tear to my eye.

Lateral thinking

Go on, try to guess the category this ad is for before the reveal. Genius.

Thanks due to Abu Mallick

Crocs do a marmite

Burger burger burger ... burger burger burger

This must have been an easy sell to the client. Have you ever seen a more product-centric food ad?

HT for the title to the chicken chicken and blah story memes

Samsung's Illusion of a Soul

In this wacky little 2 minute film, Samsung attempt to show off the pseudo-holographic properties of their new 'Soul' mobile 'phone.

In simple terms it appears that the phone has an OLED display which changes to show different symbols for each mode (camera, phone, music player etc.).

The film consists of a zany (yes, sadly that is the best word for it) demo of 8 (count them) optical illusions.

This is perhaps the right time to mention that I've always been amazed that one part of Samsung can embrace these so-called 'viral' films (e.g. this and this and this and this and this and this) whilst simultaneously strangling the life out of all of their TV ads with endless approval processes and LINK tests. Do I sound bitter? I think I might be. The Viral Factory looked like they were having a lot more fun than we were.

Lower budgets for production and media = lower risks = fewer people to get between the idea and the consumer.

Saving does not feel this good - even in a recession

Sure saving feels good. But it doesn't feel like this. At all. Not a bit of it. It's a totally different type of feeling good. Sorry. You feel smug. Self-satisfied. Safe. Comfortable. Prepared. Not giggly. Not puddle-dancingly joyous. OK? Winning money feels like this. Not saving your hard-earned.

Waitrose uses a feel-good brand ad in response to rising food prices

As UK food prices continue to soar discount supermarkets Lidl and Aldi are reportedly beginning to snare customers from that archetypal supermarket of the British middle classes, Waitrose.

Mintel is reporting that 57% of British consumers have trimmed their spending due to uncertainty over the future and declining disposable income and some are changing their supermarket preferences accordingly.

In response Waitrose have chosen to avoid being drawn into a conversation about price and instead have decided to try to broaden the appeal of the brand with the launch of this lovely feel-good summer epic ...

A documentary about the making of the rug used in the ad will be on Channel 4 soon.

Interactive Architecture - some experiential inspiration

Stuck for experiential brand activation ideas? You could do worse than browse Interactive Architecture for stimulation.

This fantastic site is run by Ruairi Glynn of UCL's Bartlett School of Architecture and Central Saint Martins and it does a great job of bridging the specialisms of digital media, architecture, textile design and industrial design.

The Funky Forest installation pictured above makes for a nice starting point. But be careful you could lose a whole day to this site.