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February 2008

The rise of the Commuter Marriage

Ichat_marriage

PSFK pointed to an interesting article on the rise of the 'commuter marriage' in Forbes which states that in the most recent U.S. Census there were 3.8 million Americans in commuter marriages, a 30% increase over the previous six years.

Demographers define commuter marriages as couples who spend at least three nights apart each week for a minimum of three months.

Commuter marriages are interesting because they represent the extreme form of the modern work life balance dilemma that many families face as a function of the trends towards more women in the workplace and more dual-income familes. Whilst families in this situation are not representative of the experience of the majority, they are nonetheless illustrative of the problems that modern families face in getting time to really connect with each other.

The perception that technology can reduce the emotional separation of distance may be another  driver of the trend towards commuter marriages. However, as one of the inventors interviewed for the Forbes piece admits: "Technology is already bringing people closer together but we haven't figured out how to design these experiences so that they're something meaningful, with an intimate effect. That's where the next era of innovation will be."

And as Gregory Guldner, director of the Center for the Study of Long Distance Relationships, says "While innovations like e-mail, video chatting, instant messaging, Twitter and Second Life have increased the volume of Internet chatter, they haven’t necessarily made long-distance relationships any more successful. Communication’s quality has always meant more than its frequency. Information technology has definitely led people to believe that long-distance relationships will work more than in the past. Whether that’s true is the big question we’re dealing with right now.”

A 2006 article in CNN Money called "Two Cities, Two Careers, Too Much?" also discusses the issues faced by families suffering from similar stresses. They quote a therapist who recommends that families who spend a lot of time apart have "a formal sit-down no less than once a month to discuss short- and long-term goals" because given their situation "it won't happen spontaneously."

This subject has been under discussion by sociologists since the late 1970's. For a full list of academic references go here.

More stuff about advertising on BBC Four

Bbc_four

There will be yet more telly about the ad business on BBC Four tonight at 10.30pm.

In The Hard Sell Phill Jupitus narrates a series looking at 50 years of British TV advertising. Tonight's edition examines how sex has been used to sell, sell, sell to the public, with contributions from Tim Bell and John Hegarty among others.

The series in full:

26/02/08 - Sex
04/03/08 - Cigarettes & Alcohol
11/03/08 - Food & Drink
18/03/08 - Toys
25/03/08 - House & Home
01/04/08 - Technology

BBC Four goes ad mad in March

Mad_men
Woop. Mad Men finally makes it to the UK on Sunday March 2nd.

But that's not all. BBC4 are going ad mad with a series of three documentaries about advertising:

1) In Timeshift – The Rise And Fall Of The Ad Man, Peter York takes an insightful and witty look at the changing fortunes of British advertising with the story of the personalities who led it through its highs and lows       

2) Selling The Sixties is a mesmerising blend of archive and contemporary footage exploring the post-War American golden age, when it seemed as if happiness could be bought and sold.       

3) David Ogilvy – The First Mad Man is the story of advertising through a British-born genius, David Ogilvy, whose extremes and eccentricities are revealed by interviews with those who knew him and worked with him on his most famous campaigns.

And there's more:

The IPA is offering a rare and exclusive opportunity to hear from broadcaster and author Peter York;  Lord Bell, Chime Communications; Sir Frank Lowe, The Red Brick Road; and Sir Martin Sorrell, WPP as they share their memories of the past on Monday 3rd March at the IPA.

Alongside this extraordinary panel session will be a preview of excerpts from the new BBC 4 documentary Time Shift. This documentary sees Peter York taking a characteristically insightful and witty look at the changing fortunes of British advertising, through the story of the personalities who led it through its highs and lows.

This one-off event is taking place at 6pm for a 6.45pm start on Monday 3rd March, 2008 at the IPA, 44 Belgrave Square, London, SW1X 8QS For tickets at £20 + VAT per person (members) and £40 + VAT per person (non IPA members, payable in advance).

From Unreason to Idiocracy

I found this brief review of Susan Jacoby's 'The Age of American Unreason' in The Observer yesterday (they regularly syndicate old NYT articles).

The book highlights the rise and convergence of two trends in American culture: anti-intellectualism (the attitude that “too much learning can be a dangerous thing”) and anti-rationalism (“the idea that there is no such things as evidence or fact, just opinion”). She argues that "not only are citizens ignorant about essential scientific, civic and cultural knowledge but they also don’t think it matters."

This is, of course, a common refrain in our culture - you'll find that the dumb are always getting dumber if you listen to the elites that dominate them. Still, no one wants an Idiocracy:

Grayson Perry's Map of an Englishman

I'm a sucker for unusual visual representations and Grayson Perry's 'Map of an Englishman' (below) is certainly unusual. Grayson, of course, is the eccentric Turner Prize winning artist from Essex who is perhaps more famous for his transvestite alter-ego 'Claire' than he is for his celebrated ceramics.

His etching 'Map of an Englishman' (2004) pictures the human psyche as an island. Areas of the island represent personality traits, emotions and character flaws. Offshore, rough-looking seas are named after psychological disorders like agoraphobia and schizophrenia.

It is hard to avoid the conclusion that this is Grayson's auto-phrenology.

Map_of_an_englishman

This is Number 241 in the splendid Strange Maps series. Go here to zoom in and browse.

Update: take a look at this rather similar map of humanity that has been doing the rounds lately.

The Ebb & Flow of the Movie Business

The New York Times has published a spectacular infographic which explores the last 21 years of U.S. box office receipts and highlights the seasonality of the movie business. The use of a bi-directional y-axis slows comprehension but otherwise it is in an excellent visualisation of the data.

This is a snippet from 1986, the year that gave us Top Gun, Ferris Bueller, Aliens and Ruthless People. Back then a movie could hang around for months.

Infographic_2

In recent years, however, movies have become much more transient cultural phenomena, often burning brighter but for shorter periods of time. This snippet comes from the 2007 summer season:

Summer_2007

Michael Pollan's "radical common sense" on food

MichaelpollanMichael Pollan, the man who so eloquently outlined the problems of nutritionism in his last book The Omnivore's Dilemma, is currently in London promoting his new bestseller In Defence of Food.

He appeared on the Radio 4 Food Programme yesterday. For those who fancy a listen, the programme is available on the wonderful iPlayer for those in the UK.

On the programme, Radio 4's Sheila Dillon summarised the primary contention of Pollan's new book as follows:

"We used to know how to eat well but now that knowledge, passed down through the generations, has been lost in a welter of confusion and complexity created by nutritional scientists, the food industry and journalists. Pollan rejects the quasi-religious idea of a diet based on nutrients: fats, vitamins, salts, sugars which puts the emphasis on the constituents of foods rather than the foods themselves."

Pollan's critique of the dominant food ideology of nutritionism rests understanding the four main principles of nutritionism itself:

  1. Nutritionists uphold that the nutrient is the most important unit in understanding food - that food is essentially the sum of its nutrient parts - nutrients are those chemicals that we have determined to be active and important to our health
  2. Since those nutrients are invisible, only experts (scientists) can see and experience nutrients using microscopes and for that reason nutrients require an 'expert class' to tell you what to eat - you can't navigate nutrients on your own you need scientists to tell you what to eat and government guidelines -- "you need a priesthood in effect to help you through this unseen mystery of the nutrients".
  3. Like many ideologies nutrititionism divides the world into good and evil, in the case of nutrients there is always one satanic nutrient we are trying to drive from the food system -- once it was saturated fat, now it is transfats, and who knows what will be next. On the other side - to have good to go with your evil - there is the myth of the blessed nutrient, which as long as you get enough of it will help you to live forever. That's currently Omega 3 fatty acid but for a long time it was fibre. These roles of good and evil are consistently there but we constantly change which chemicals are good and bad for us.
  4. Nutritionists believe that the value of eating is health - in their eyes food is either medicine or poison. However, it is important to acknowledge that we have eaten for many other reasons historically -- for a sense of community, to express our identity and also for pleasure -- and therefore that food is culturally experienced.

Pollan, who reminds us that he is a journalist rather than a scientist, notes that it is this cultural experience that has changed the most as the result of nutritionism:

"People made good decisions about diet and took care of their health long before the government or nutrition science. Back then we had cultural wisdom -- people passing knowledge on from generation to generation."

To quote a passage from his book that takes this point further:

"For most of human history, we have navigated the question of what to eat without expert advice. To guide us we had, instead, culture, which - at least when it comes to food - is really just a fancy word for your mother. What to eat, how much of it to eat, what order in which to eat it, with what and when and with whom was a set of questions long settled and passed down from parents to children without a lot of controversy or fuss.

But over the past several decades, mum lost much of her authority over the dinner menu, ceding it to scientists and food marketers and, to a lesser extent, the government, with its ever-shifting dietary guidelines and food-labelling rules. Think about it: most of us no longer eat what our mothers ate as children or, for that matter, what our mothers fed us as children."

In the Radio 4 interview, Sheila Dillon then did what only the BBC can and pulled out a fantastic archive interview with Danish sociologist Soren Askagaard from a conference on functional foods from 11 years ago who said:

"We have been using a scientific approach to diet and nutrition and food for a long time but in spite of its obvious relevance, this approach totally neglects culture and much of what has happened to our food and our food intake is due to cultural factors. We must seek cultural solutions to cultural problems. Our everyday food intake is not a scientific problem, it's a cultural problem."

Pollan praised the UK Schools Secretary Ed Ball's recent initiative to encourage kids to cook in schools as one way of providing a cultural answer and "reacquainting people with the raw ingredients of food".

Michael Pollen is, of course, famed for his somewhat prosaic "radical common sense" approach to simply going back to eating real food, noting that the problem these days is distinguishing real food from all the "edible-food-like-substances" that have crept into the supermarket whilst also ensuring that we respect the cultural norms that surround food as much as the food itself. He also suggests that we:

  • don't eat too much
  • stick mostly to plants
  • don’t eat anything your great-great-grandmother wouldn’t recognize as food
  • eat things from the outside of the supermarket not the middle
  • don't eat anything that flouts its health claims
  • don't buy anything that has more than 5 ingredients
  • don't eat anywhere except at a table (and no, a desk is not a table)
  • eat slowly, don't wolf your food -- your body takes 20 minutes to tell your brain that you are full

Some further reading:

  1. I discussed his last book and quoted one of his articles here.
  2. All of Michael's articles for the New York Times and others are available from his site here.
  3. Pollan references this article [PDF] called "Sorry Marge" by the Australian food sociologist Dr. Gyorgy Scrinis which contains the first use of the term nutritionism and outlines the classic case of the decision made by nutritionists which led to us to eating less butter and more margarine in the name of health.
  4. Here are some links to the reviews of Pollan's new book by The Sunday Times, The Sunday Telegraph, The Guardian and The Daily Mail
  5. The Guardian has gone on to serialise two extracts from the book here and here

Holograms as an ad medium

3D holograms are really starting get some traction as a medium. Check out this hologram of a sea monster that Sony used in Tokyo Bay to advertise their forthcoming film, Water Horse: Legend of the Deep, "a poignant story of two children who discover an egg on a Scottish beach which hatches into a 'water horse' and later becomes the Loch Ness monster." As you do.

Via Core 77.

And, in case you missed it, here is some film of Prince Charles' Princess Leia style presentation to the World Future Energy Summit last month.

The World of the Decotora

Check out Masara Tatsuki's photographs of the almost 10 years he spent amongst the Decotora, Japanese truckers who elaborately ornament their trucks with lights.

In the accompanying interview Tatsuki says "People are surprised that I spent ten years on this project, but it simply takes time to really understand something. And I wanted to really understand the things I wanted to express. That is why it took so long."  How wonderfully indulgent. Makes you wonder what project you would be willing to invest 10 years in doesn't it?

Decotora06
Via Jalopnik

Obey. Consume. Watch TV. Conform. Submit. Buy.

Obey

This is a still from a 1988 film called "They Live" directed by John Carpenter.

From Snarkerati's Top 50 Dystopian Films of All Time: "Set in the future, a drifter discovers that alien beings are controlling the minds of the masses by use of subliminal messages urging apathy and obedience. Nada, a down-on-his-luck construction worker, discovers a pair of special sunglasses. Wearing them, he is able to see the world as it really is: people being bombarded by media and government with messages like “Stay Asleep”, “No Imagination”, “Submit to Authority”."

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